Global Insights

Overseas Acquisition vs Greenfield: Which Strategy for Indian Pharma?

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TypeConference presentation
EventGLOBELICS Conference 2006
Organized byGLOBELICS Network
LocationTrivandrum, India
DateOctober 4–7, 2006
RolePaper presenter & discussant
SlidesDownload the presentation (PDF)

A talk delivered at the GLOBELICS Conference 2006, Trivandrum, India (October 4–7, 2006).

In short: Why overseas acquisition tends to beat building from scratch as a route abroad for Indian pharmaceutical firms — argued through a competitive-advantage framework and the Ranbaxy case.

About the talk

This presentation examined a strategic choice facing Indian pharmaceutical companies as they internationalised after the 1990s: whether to expand abroad by building their own operations from scratch (greenfield investment) or by acquiring existing foreign companies. Setting the question within the industry’s longer evolution — from foreign-MNC dominance to the rise of globally competitive domestic firms — the talk weighed the competitive merits of each route and argued, through both theory and a detailed company case, that acquisition generally offers the stronger set of advantages.

What the talk covered

  • The four stages of Indian pharma’s internationalisation (from 1947 onward) — from an era of multinational dominance to the emergence of globally competitive domestic firms.
  • A competitive comparison of the two routes: greenfield builds exactly what a firm wants but is slow to reach a market; acquisition delivers instant market presence, established marketing networks, new products, and operating synergies.
  • The argument that acquisition tends to win — because it offers what greenfield does plus additional competitive advantages — presented as a theoretical case rather than a statistical result.
  • A case study of Ranbaxy’s overseas acquisitions (Ohm Laboratories, Basics GmbH, and the RPG Aventis business) illustrating how deals brought market access and intangible assets.

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